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Perseverando (By persevering)
Beveridge is a Fife surname. COSCA records the motto Perseverando, "By persevering", gives Brucefield estate in Fife as the historic seat, and names no chief or commander. The name is best documented through the Dunfermline linen firm Erskine Beveridge & Co of St Leonards, and through Erskine Beveridge (1851-1920), antiquary, historian and photographer.

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Crest & Motto
The motto of Clan Beveridge is Perseverando (By persevering). It appears on the Clan Beveridge crest badge: the chief’s heraldic crest set inside a strap and buckle that carries the motto.
In Scotland a crest belongs to the chief, not to everyone with the surname. Clan members may wear the crest badge, with the crest inside the strap and buckle, to show that they belong to the clan. The plain crest without the strap remains the chief’s own.
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View all Beveridge productsMap outline: Natural Earth (public domain). Pins use official Historic Environment Scotland grid references.
These family names are connected with Clan Beveridge. Each list says who records the link.
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No. The Standing Council of Scottish Chiefs lists no Beveridge chief, and COSCA's Beveridge entry names no chief or commander.
Perseverando, Latin for 'By persevering', as recorded by COSCA.
Fife. COSCA gives Brucefield estate in Fife as the historic seat of the name, and the family is best documented in Dunfermline, where Erskine Beveridge & Co of St Leonards became the town's leading linen firm.
No. The Scottish Register of Tartans' A-Z reports that "There are currently no tartans in the register starting with the letter Beveridge".
Erskine Beveridge & Co of St Leonards, Dunfermline, was a linen firm whose St Leonard's steam-power weaving factory opened in June 1851 with about 1,200 operatives, and which held warehouses in London, Manchester and North America. Erskine Beveridge (1851-1920), eldest son of the town's most significant linen manufacturer, ran and expanded the firm and was also an antiquary, historian and photographer who published on Fife and the Hebrides. Sources disagree on when the business was founded, so no founding year is given here.
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